With the development of technology and social networks like today, the marketing tools are also more and more innovative. So, do you wonder in 2022, what will be an effective marketing tool for businesses? Soon, we will reveal to you the top 10+ Digital marketing tools 2022.
SEO – Search Engine Otimization
Topping the top 10+ digital marketing tools 2022 is SEO – the most effective marketing tool today. SEO stands for Search Engine Optimization. We can simply understand that SEO helps to increase the ranking of websites in search results. The use of SEO can be applied on many search engines such as Google, Facebook. To optimize SEO, it is necessary to pay attention to factors such as: content, backlinks, views.
SEM – Search Engine Marketing
Following SEO tools in the list of top 10+ digital marketing tools 2022, it is impossible not to mention SEM. SEM stands for “Search Engine Marketing” in English. Simply put, SEM is search engine marketing, which means you will spend your advertising budget to run ads to bring your website to potential customers on search engines. With the trend of online shopping, they will have the habit of going to search engines to find information about products to buy. Therefore, SEM plays a role in helping brands appear in front of customers when they search for relevant information on search engines.
- Read More: Top 10 Most Followed Instagram Accounts
Holding the 3rd position in the list of top 10+ digital marketing tools 2022 is the content marketing tool. Content marketing is a marketing strategy that focuses on creating valuable and relevant content to the market, to turn people in need into customers or turn customers who have purchased and returned to continue to support. household.
Social Media Marketing
Holding the 4th position in the list of top 10+ digital marketing tools 2022 is Social Media Marketing. Social Media Marketing is the implementation of marketing strategies on social networks. Specifically, increasing interaction between users on social networks and brands. From there, it helps to increase brand recognition on social networks and turn social media channels into channels to attract customers to the brand. Currently, social media marketing is an extremely important tool and is present in all strategies of brands from small to large. The most effective social media marketing today can be mentioned: Facebook, Instagram, Tiktok,…
Email Marketing – Top 10+ Digital Marketing Tools 2022
Holding the 5th position in the list of top 10+ digital marketing tools 2022 is Email Marketing. This is a form of using email to market product brands to potential customers. Not only does it help businesses get more new customers, but email marketing also helps strengthen the relationship between customers and businesses, creating customer loyalty to the brand. This is also a suitable tool for businesses to advertise new products or certain incentive programs. In particular, this is also the preferred marketing tool of B2B businesses, to increase professionalism.
Holding the 6th position in the list of top 10+ digital marketing tools 2022 is Mobile Marketing. This is a form of using mobile media to advertise products/services to potential customers. According to Hubspot 2019, mobile devices, excluding tablets, generate about half of website traffic globally. (Statista, 2020)
- 60% of smartphone users have contacted a business directly using search results (Think with Google, 2019).
- Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot, 2020).
- 39% of smartphone users are more likely to browse or shop a company or brand’s mobile app because it’s easier or faster to make a purchase. (Think with Google, 2019).
Mobile devices are always associated with daily life. It is not only a means of communication, but has become an entertainment channel, providing information, assisting users in finding products, making transactions, … or making decisions throughout the buying decision-making process. of customers.
Mobile marketing has the advantage: 2-way interaction, helping to shorten the distance between customers and businesses. Data from Forbes shows that 90% of mobile searches result in action. Businesses can use mobile marketing for customer care, market research, and testing the effectiveness of marketing campaigns.
Information on mobile platforms is transmitted to customers at a fast speed, saving other marketing costs such as design, printing, materials, etc. A mobile application installs quickly, has Availability and ease of use help to create a high level of customer satisfaction.
For businesses, setting up a mobile marketing campaign is essential. Taking advantage of mobile usage trends, the collected big data helps marketers reach customers effectively, and can personalize information from users to improve customer experience. and increase order conversion rate for businesses.
If businesses still do not apply or effectively apply mobile marketing, this will be an opportunity for competing brands to capture market share of businesses.
Pay Per Click Advertising
Holding 7th place in the list of top 10+ digital marketing tools 2022 is Pay Per Click Advertising. This is the form in which businesses or marketers will pay a fee each time potential customers click their ad.Maximum CPC is the highest amount you’ll be charged for a click, but typically you’ll be charged less — sometimes much less. The final amount you are charged for that click is called actual CPC. If you enter a max. CPC bid and someone clicks your ad, that click won’t charge you more than the maximum CPC bid amount you’ve set. You’ll choose between manual bidding (you choose your bid amount) and automatic bidding (which lets Google bid to try to get the most clicks within your budget). CPC pricing is sometimes referred to as pay-per-click (PPC).
Holding the 8th position in the list of top 10+ digital marketing tools 2022 is Affiliate Marketing. This is a form of promoting products or services of suppliers through online promotion channels (blogs, fanpages, groups, …) of partners to help find customers for the brand. Suppliers/businesses will pay commissions to these partners when a customer makes a purchase.
Online Banner Advertising
Holding the 9th position in the list of top 10+ digital marketing tools 2022 is Online Banner Advertising. This is a form of placing ads on websites. Each location will cost different and target different customers. These online banners often show an introduction, message, video or image that attracts customers. If interested, customers will click on the banner and lead to links to the destination website of the business. Here, businesses will introduce information about products and services.
TV/Radio Marketing – Top 10+ Digital Marketing Tools 2022
Holding the last position in the list of top 10+ digital marketing tools 2022 is TV/Radio marketing. This is a form of advertising on television and radio channels. Surely you are not too familiar with advertisements on TV or Radio. With this form of advertising, potential customers can listen to radio advertising through the radio every morning or every time the TV is turned on. But TV is a bigger offline channel than radio. Advertising on TV is quite expensive, so businesses are often very careful when using this type of marketing.
In the top 10+ digital marketing tools 2022, which tool do you feel is the most effective? Which of the above marketing tools have you used? Please share with us. Stay tuned for other articles to get more interesting information.