Discover the Top 10 Best-Selling Skincare Products in the U.S. Unveil the secrets to radiant skin with our curated list of must-have beauty essentials!Title: Top 10 Best-Selling Skincare Products in the U.S.
Introduction
At Team top10theworld.com, we believe that great skincare should be accessible to everyone. In 2025, the beauty industry continues to thrive, driven by innovation and an increased emphasis on self-care. We have compiled a list of the top 10 best-selling skincare products in the U.S., reflecting the preferences of consumers across various demographic groups. This list is derived from reputable sources and sales data for accuracy and reliability.
1. Cetaphil Gentle Skin Cleanser
Established: 1947
Origin: United States
Website: www.cetaphil.com
Cetaphil is renowned for its gentle yet effective cleansers. The Cetaphil Gentle Skin Cleanser has sold millions of units due to its mild formula, ideal for sensitive skin types. It’s a staple in many households, supporting over 30 million American families in maintaining healthy skin. According to a report by Statista, Cetaphil was ranked as the top choice for facial cleansers in 2025.
2. Neutrogena Hydro Boost Water Gel
Established: 1930
Origin: United States
Website: www.neutrogena.com
Neutrogena Hydro Boost Water Gel is famed for its lightweight, hydrating formula. It blends seamlessly into the skin, providing long-lasting moisture without a greasy feel. In 2025, Neutrogena ranked as one of the top-selling moisturizers, with sales driven largely by its effective hyaluronic acid content, appealing to consumers focused on hydration (Source: NPD Group).
3. La Roche-Posay Anthelios Melt-in Milk Sunscreen
Established: 1975
Origin: France
Website: www.laroche-posay.us
La Roche-Posay is known for its effective sun protection. The Anthelios Melt-in Milk Sunscreen has seen a surge in popularity, thanks to its high SPF protection and a formulation that is suitable for sensitive skin. In 2025, it sold over 5 million units in the U.S. alone, making it one of the best-selling sunscreens according to research from Euromonitor International.
4. Olay Regenerist Micro-Sculpting Cream
Established: 1952
Origin: United States
Website: www.olay.com
Olay Regenerist Micro-Sculpting Cream has earned its place among the best-selling skincare products. Its formula includes advanced anti-aging ingredients, which provides hydration and improves elasticity. In a study conducted by Mintel, Olay topped the list of anti-aging skincare in 2025, with impressive sales figures reflecting its reputation and effectiveness.
5. CeraVe Moisturizing Cream
Established: 2005
Origin: United States
Website: www.cerave.com
CeraVe has taken the skincare world by storm, with its Moisturizing Cream gaining immense popularity for its unique formulation that includes essential ceramides. In 2025, it was reported as a best-seller on various online platforms, with statistics from Nielsen showcasing a year-over-year growth of 45% in sales volume.
6. Tatcha The Water Cream
Established: 2009
Origin: United States (Japanese-inspired)
Website: www.tatcha.com
Tatcha’s The Water Cream combines Japanese botanicals with modern skincare technology, making it a favorite among consumers seeking luxury and quality. In 2025, Tatcha reported significant growth in their market share, with online retailers noting it as one of the top-selling gel moisturizers within the luxury segment (Source: Sephora Insights).
7. The Ordinary Niacinamide 10% + Zinc 1%
Established: 2013
Origin: Canada
Website: www.theordinary.com
The Ordinary’s Niacinamide is loved for its affordability and effectiveness in reducing blemishes and regulating sebum production. In 2025, it was one of the top-selling serums in the U.S., with the brand cult-favored for its transparency in ingredients and pricing (Source: Credo Beauty).
8. Kiehl’s Ultra Facial Cream
Established: 1851
Origin: United States
Website: www.kiehls.com
Kiehl’s Ultra Facial Cream is characterized by its lightweight yet deeply hydrating formula. With millions sold in 2025, it continues to resonate with consumers looking for reliable daily moisturizer that can withstand varying climates (Source: Kiehl’s Annual Report).
9. Skinceuticals C E Ferulic Serum
Established: 1997
Origin: United States
Website: www.skinceuticals.com
Skinceuticals C E Ferulic Serum is a powerhouse antioxidant serum known for its potency. In 2025, it remained the best-selling vitamin C serum, helping consumers achieve brighter, more youthful-looking skin. Sales data from Dermatology Times indicated that itThanks For Reading!